Category Archives: Branding

Beyonce branding

Is Beyonce a Musical Genius or a Branding Genius?

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Branding lessons from Beyonce

Let’s face it, Beyonce is not the most talented soul out there (Sorry Beyhives), we have heard better talents, better vocals, better music and a lot more. But then again, look at her, she is Queen Bee. She is adored, her music is catchy, her albums are waited for and talked about for days, her dance routines are used as work-out motivators and much more.

So what makes Beyonce, despite average talent, the Queen she is that is so desired and many want to be her? Branding! Beyonce is a branding genius. That is what she is, not a musical genius. Beyonce has branded herself into making us think she is the best, her fans, almost are convinced she is the best. Here are some branding lessons we can learn from her. Continue reading