Most of us know Kylie Jenner, the youngest of the “Kardashian sisters” who was recently named in the list of top 30 under 30, all this while she is aged 18. You probably think that she has not earned any of those riches, since all she does for a living is sit around and look pretty. Well, not really, turns out TV has only contributed to less than 10% of her wealth. The other about 10% is from social media modeling as well as real time modeling which she does not do as much as her elder sister, Kendall. About another 10% of her wealth is on a fashion line she runs with Kendall and here is the bombshell: She made the most of her wealth in late 2015 and 2016 through her lip kits and here is where I base my lesson on.
If you remember a younger Kylie, she had very thin lips (I guess from her dad turned mum Bruce/Caitlyn Jenner). She didn’t seem to like her lips as they were and had them made into a set that pouts beautifully. Don’t ask me if it was botox or surgery or whatever, that is not my lesson. After that she proudly modeled the new pouty lips in different shades of lipsticks and she even had teenage girls in the US hurt their lips as they sucked them into bottle tops to look like Kylie. Knowing how much her lips had a following on social media, Kylie went ahead and created a lip kit, with her iconic lips as the logo, were lipstick drips from the lips.
When Kylie launched her lip kit on her website in November 2015, she sold out in 30 seconds. Yes, 30 seconds! She went back to the factory, made other kits and re-launched them a few other times, and all these times, the lip kits have sold out in less than 20 minutes. Continue reading
Business coaches are becoming popular more and more as the industry grows. Most people have great ideas, and have no idea how to turn these ideas into a business. This is where a business coach comes in. A business coach comes in, listens to your great ideas, and help you turn it in a business that is profitable, that way, you can turn your passion into profits.
When do you get a business coach?
It is very advisable to get a business coach early in your business, even when your business is still an idea. The business coach will help you actualize it, with minimum damage. Most businesses at start up stage are faced with a lot of difficulties. While some are necessary and are a learning experience, some of these can be avoided, or trotted into wisely, when one has a helping hand. This answers the question that you can get a business coach when you are still an idea-preneur.
You can also get a business coach
When you are stuck in a rut, in your business, and you need someone help you maneuver. Some of the times you can get stuck is when you are working in that business, night and day, exhausted, you thought by now it should have been running by itself but here you are, literally living your job. Continue reading
Most times when we pick up a habit, it is not very easy to sustain it, especially if it is aimed to improve something in your life. Bad habits are easy to fall into, but good habits are not, they need effort.
Think about it, when you have made a decision to lose weight or just tone your body. You swear to work out every morning, and the first morning you are full of energy and you pump out all blood either in the gym of video workout. The second morning, your whole body hurts from the previous day’s working out and you decide to skip the workout on the promise that you will work out the day after. The same happens on the third and fourth day. Before you realize it, you have forgotten about the whole workout program and you are left feeling sorry for yourself.
While this happens to many of us, both in business and personal life, one must add some persistence. Repeating something is what makes it a habit. Science says that it takes 66 days to fully adopt a habit. This means you have to be at it for a full 2 months, and some extra days if you take a break during the weekend. Continue reading
Your customer experience is the next competitive ground. –Jerry Gregoire
We don’t do that!
Have you ever gone to ask for a service, maybe ask a waiter to some something on the side, and you are willing to pay for it, and they say, “We don’t do that!” How annoying does it get? Unless in the older days when everything had to be standardized, or if you are in the mass production business, you should listen to what your customers want.
In this information era, customers know what they want, know their right and are willing to pay dearly for it. If you don’t give them what they want, they will go to the next person that is willing to give them that. That is why you have seen there are a lot of ‘customized’ products lately. They want their image in those branded candles, mugs; look at what Cocacola has done with the branded Coke. Did they increase their sales? Hell, yes! Some people could buy a Coke drink with their names on it and decide not to drink in, instead, keep it in their house as a trophy. Continue reading
At some point in my life I had a boss that would promise me heavens and clouds on what was in store for me at that job. He made it sound so sweet and real that I had started living it before getting there. However, the situation at work never got better. All we did was write one strategic plan -full of visions, goals and dreams – after another, yet there was no action being put in place to achieve these goals. One day I found myself complaining to a friend of how miserable I was at work and how my boss had been giving me all these promises. This not being the first time I was complaining to him he asked me, “ Are you sure it is not a dangling carrot?”
This put me into deep thought. Of course I didn’t quit immediately, but soon the picture started forming on my mind. My boss liked my talent and he knew that the moment I realised I was stuck in a rut and there were no bigger things for me I’d walk. That’s why he dangled the delicious carrot in front of me. If you are as ambitious as I am, you realise that being in a routine place doing the same old thing, be it in your job, business or social life, it bores the hell out of you and all you want is move on to the next challenge. Continue reading
Creatives are wonderful people. Imagine how boring the world would be without script writers, actors, musicians, cartoonists, photographers, artists and the like. Boring, right? There would be no movies, music, paintings, cartoons, novels and we would all get bored listening to the same people every day.
A creative brings imagination into reality and if you are like me, things are more interesting in the imaginative form. The thing about creatives is that they do things from their innermost being and are sometimes hesitant to show it to the world. I know a friend who writes the most heart-felt poems, but they are safely tucked under her pillow. She believes they are not good enough (yet) for the world to read and fears that revealing them will expose her innermost feelings.
Creatives are also not very great at negotiating for their worth. A documentary on David Guetta – a wizard at mixing music and one of the most celebrated music Djs – reveald that he is not great at getting jobs for himself. His wife had to become his manager to find and negotiate jobs on his behalf. She knew his worth while he couldn’t see it.
The late Lucky Dube was a shy boy with a great voice when he started. His elder brother believed in his talent and would drag him to meetings to get him signed. His efforts saw Lucky Dube signed up by one of the top managements and he went ahead to become one of the best Reggae musicians I have ever known. Continue reading