For many businesses, social media has opened more doors than they thought existed. Thanks to social media, businesses have found an almost ‘level’ playing field; whereby both small and big businesses are competing for the same eyeballs. I think this is the best time in history to be in business, and it will only get better.
Of the many social media platforms, Facebook is the most popular social media platform in Kenya. The number of Facebook users in Kenya was 6.2 million as of June 2017 according to a social media report in Kenya. At the rate at which internet use is spreading in Kenya, this number can only get bigger. Facebook has opened massive opportunities for businesses to introduce their products and services into the market. At the same time, much larger businesses have taken to Facebook as customer care platforms. With increased use of other social media platforms such as Instagram, Twitter, Snapchat, among others, social media marketing is only getting started.
Branding lessons from Beyonce
Let’s face it, Beyonce is not the most talented soul out there (Sorry Beyhives), we have heard better talents, better vocals, better music and a lot more. But then again, look at her, she is Queen Bee. She is adored, her music is catchy, her albums are waited for and talked about for days, her dance routines are used as work-out motivators and much more. I was particularly pained when Adele won a Grammy award for her 25 Album and dedicated it to Beyonce, saying she deserved to win. I mean, why are we even putting Adele and Beyonce in the same sentence? Adele sings to my soul.
So what makes Beyonce, despite average talent, the Queen she is that is so desired and many want to be her? Branding! Beyonce is a branding genius. That is what she is, not a musical genius. Beyonce has branded herself into making us thinking she is the best, her fans, almost are convinced she is the best. Here are some branding lessons we can learn from her. Continue reading