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social media marketing kenya

5 Ways to Use Social Media Marketing for your Business in 2018

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For many businesses, social media has opened more doors than they thought existed. Thanks to social media, businesses have found an almost ‘level’ playing field; whereby both small and big businesses are competing for the same eyeballs. I think this is the best time in history to be in business, and it will only get better.

Of the many social media platforms, Facebook is the most popular social media platform in Kenya. The number of Facebook users in Kenya was 6.2 million as of June 2017 according to a social media report in Kenya. At the rate at which internet use is spreading in Kenya, this number can only get bigger. Facebook has opened massive opportunities for businesses to introduce their products and services into the market. At the same time, much larger businesses have taken to Facebook as customer care platforms. With increased use of other social media platforms such as Instagram, Twitter, Snapchat, among others, social media marketing is only getting started.

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personal development kenya

No One is Coming to Save You

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Oh, have you watched Wonder Woman yet? I loved it! The movie gave me a reason to talk about saving yourself.

We spend most of our 20’s trying to figure out what we want to do with our lives.

When in our early twenties ( or late teens these days), we can’t  wait to be done with Uni so we can get good jobs and be independent: Pay our own bills, get into nice nightclubs without being ‘frozen’ at the door, afford nice shoes….and the like. Oh, the naivety!

After getting jobs and getting paid meager salaries (lucky you if you got a great job straight out of college) we encourage ourselves that in our 20’s we work to learn not to earn (there’s some truth to this).

However, no one likes being broke, and after some time, we are looking for a way out to a better career, better relationships, and better hustle.

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personal development kenya

Understanding your Emotions

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Have you experienced some form of emotion that you are not sure what it means or how you even got there? This happens especially when we are dealing with an event in our life that leaves us in an unsure state. Once or twice you must have said; “I’m not sure how I feel”. On the other hand, there are times you have said, “I feel happy”, “I am passionate about this”, “I am bored”, “I hate this”, “I am depressed”. The latter shows you know how you feel which is a good thing.

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women leadership in kenya

Are Women Leaders Expected to Behave in a Certain Way?

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I have watched the movie The Devil Wears Prada several times and of course read the book by Lauren Weisberger. I don’t watch it so many times for the fashion insights (as much as my fashionable side is really wanting), but because it is a great movie providing basis for discussing the topic of women and leadership. The movie revolves around Miranda, the CEO if a fictional Runway Magazine (there has been speculation that this character was based on Anna Wintour the editor-in-chief of Vogue), and a young assistant who is now at the job (Andy) who feels harassed while working under Miranda.

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How to Make the Best of Your Low Moments

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We all experience some low moments at some point of our life. It may not be rock bottom, but you were feeling pretty low due to some event in your life.

Some causes of low moments are:

Joblessness

When you are jobless or in between jobs and you don’t feel so sure about where you’re headed. This comes with some anxiety, stress and uncertainties especially revolving around your finances. Joblessness can also cause you to experience low self worth. On the brighter side, it gives you some time to your hand. If you had saved enough to keep you going for a while, you can use the time you have to focus on something else.

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entrepreneurship vs employment

Entrepreneurship is not for Everyone, and Neither is Employment

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My good friend meant well when she shared the link to my blog on Facebook and advised those with entrepreneurial ambitions to follow my posts. Though I appreciated her efforts, I felt the need to clarify that my blog posts are not intended for entrepreneurs only. I blog for all you who want to better their lives, make the best of your day, no matter what you do for a living.

These days, it seems that almost every blog one reads is about how to be an entrepreneur. Most feel that entrepreneurship is being pushed down their throats with every piece of advice they receive. Every life coach is showing you how to break from employment, and every book being written is how you can start your own business.

While some of this is great advice, we have to appreciate that entrepreneurship is not for everyone. While at it, we must acknowledge that neither is employment for everyone. There are those who thrive in employment and suck at being entrepreneurs, and vice versa. We must also stop acting as if one kind is more special than the other. Continue reading

Why you are Anxious and What to Do about It

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Do you sometimes get that anxious feeling even when you cannot trace its cause? Most of the anxiety feelings we have are caused by thoughts in our minds, which are sometimes just that, thoughts. We worry about things that have not happened, and may never happen.

Don’t get it wrong, anxiety is an important emotion in every human being. It warns us of impending danger and makes us careful. On the other hand, it is not healthy being anxious at all times. Anxiety can be caused by irrational thoughts, obsessive thoughts, fear, fatigue and uncertainties. Thoughts are termed as irrational if:

  • They are unfounded,
  • They get in your way and keep you from reaching your goals
  • They lead to self defeating or self depreciating behaviour,
  • They distort your reality, creating an nonexistent reality
  • They lead to unhealthy emotions, such as excessive anxiety.

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Beyonce branding

Is Beyonce a Musical Genius or a Branding Genius?

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Branding lessons from Beyonce

Let’s face it, Beyonce is not the most talented soul out there (Sorry Beyhives), we have heard better talents, better vocals, better music and a lot more. But then again, look at her, she is Queen Bee. She is adored, her music is catchy, her albums are waited for and talked about for days, her dance routines are used as work-out motivators and much more.

So what makes Beyonce, despite average talent, the Queen she is that is so desired and many want to be her? Branding! Beyonce is a branding genius. That is what she is, not a musical genius. Beyonce has branded herself into making us think she is the best, her fans, almost are convinced she is the best. Here are some branding lessons we can learn from her. Continue reading

leadership is influence

Leadership is all about Influence

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Unfortunately, as I had written before, most of us tend to think that leadership comes with a position. The only power that we have over those we lead is positional power. Because one is a manager or a supervisor, you quote comfortably; I am in a leadership position.

I have come to learn that leadership is all about influence. By influence, you have to make people to willingly follow you, even when you are not using power or rewards to gain this influence. John Maxwell suggests that, to find out if you are an influence, try leading a group of people in a voluntary program where there are no rewards at all and you cannot use positional power as well because the program is voluntary and you cannot fire them.

Leadership is therefore all about people, besides making money for the organization. As a great people leader, you have to learn to influence, motivate and inspire people to meet the set goals. When you are leading a demotivated and uninspired team, there is dormancy; people have to be pushed to work and as a result the entire work scene becomes like that of flogging a dead horse. Continue reading

leadership is action

Do you see Yourself as a Leader? No? This could be Why..

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Why most of us don’t see ourselves as leaders
John Maxwell noticed that when he announced free leadership training open for all, in organizations or universities, only a few people signed up for it. When he followed up, he found out that most peole did not view themselves as leaders and were quick to say, “ah, this training is not for me!”.
Unfortunately, this is the kind of mentality held by many people. Some do not think they can be leaders while others think that a leadership position is not something they want to be associated with. This is because of the picture painted by our community regarding leadership.
Here in Kenya especially, leadership has been mainly painted as political leadership, which is associated with lies, insults, lack of integrity and a lot of not so admirable traits. Besides those who are interested in political leadership, you’ll find a lot of people turning down any opportunity they are given to lead others, say in the work place unless it is an official appointment.
The one thing we forget about leadership is, you do not have to be in a position of power to be a leader. We tend to think that once you are appointed manager at your work place, where you have to make decisions, it is the only time you will be required to portray leadership skills. When you think about it, you are a leader in many ways than you can imagine; When your siblings come to you for advice, when you have kids and you want them to become sane humans in the future, when you are appointed the head of your chama, when you organize your friends for a social gathering or when you emerge as a group leader during a group discussion in schools or seminars; among others. Continue reading