Your customer experience is the next competitive ground. –Jerry Gregoire
We don’t do that!
Have you ever gone to ask for a service, maybe ask a waiter to some something on the side, and you are willing to pay for it, and they say, “We don’t do that!” How annoying does it get? Unless in the older days when everything had to be standardized, or if you are in the mass production business, you should listen to what your customers want.
In this information era, customers know what they want, know their right and are willing to pay dearly for it. If you don’t give them what they want, they will go to the next person that is willing to give them that. That is why you have seen there are a lot of ‘customized’ products lately. They want their image in those branded candles, mugs; look at what Cocacola has done with the branded Coke. Did they increase their sales? Hell, yes! Some people could buy a Coke drink with their names on it and decide not to drink in, instead, keep it in their house as a trophy. Continue reading