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urgent vs important

The Battle of the Urgent vs Important

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Most of us struggle in balancing the urgent with the important. The urgent is that which has a deadline, and you need to have it done to keep your job, or to keep that client. Urgent makes us feel very good about ourselves. We feel important, needed and very useful. We concentrate on the urgent, we give it our all.

Examples of urgent:

  • Answering emails
  • Working on a job that has a deadline
  • Attending meetings, even when they have no agenda
  • That which will make us look good to our superiors

It keeps us busy all day and at the end of the day we feel very good for getting it done, all the time, while important lies somewhere untouched.

What is important?

  • That personal project you’ve been meaning to start
  • That master’s thesis you’ve been intending to get ready for defense
  • That work project that was allocated to you, aside from your job description
  • That book you’ve been saying forever you’ll start writing
  • Updating that CV so you can start applying for new job
  • That proposal for a new client for your side hustle
  • That course you’ve been meaning to enroll for because it will boost your career

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