Your customer experience is the next competitive ground. –Jerry Gregoire
We don’t do that!
Have you ever gone to ask for a service, maybe ask a waiter to some something on the side, and you are willing to pay for it, and they say, “We don’t do that!” How annoying does it get? Unless in the older days when everything had to be standardized, or if you are in the mass production business, you should listen to what your customers want.
In this information era, customers know what they want, know their right and are willing to pay dearly for it. If you don’t give them what they want, they will go to the next person that is willing to give them that. That is why you have seen there are a lot of ‘customized’ products lately. They want their image in those branded candles, mugs; look at what Cocacola has done with the branded Coke. Did they increase their sales? Hell, yes! Some people could buy a Coke drink with their names on it and decide not to drink in, instead, keep it in their house as a trophy. Continue reading
At some point in my life I had a boss that would promise me heavens and clouds on what was in store for me at that job. He made it sound so sweet and real that I had started living it before getting there. However, the situation at work never got better. All we did was write one strategic plan -full of visions, goals and dreams – after another, yet there was no action being put in place to achieve these goals. One day I found myself complaining to a friend of how miserable I was at work and how my boss had been giving me all these promises. This not being the first time I was complaining to him he asked me, “ Are you sure it is not a dangling carrot?”
This put me into deep thought. Of course I didn’t quit immediately, but soon the picture started forming on my mind. My boss liked my talent and he knew that the moment I realised I was stuck in a rut and there were no bigger things for me I’d walk. That’s why he dangled the delicious carrot in front of me. If you are as ambitious as I am, you realise that being in a routine place doing the same old thing, be it in your job, business or social life, it bores the hell out of you and all you want is move on to the next challenge. Continue reading
Creatives are wonderful people. Imagine how boring the world would be without script writers, actors, musicians, cartoonists, photographers, artists and the like. Boring, right? There would be no movies, music, paintings, cartoons, novels and we would all get bored listening to the same people every day.
A creative brings imagination into reality and if you are like me, things are more interesting in the imaginative form. The thing about creatives is that they do things from their innermost being and are sometimes hesitant to show it to the world. I know a friend who writes the most heart-felt poems, but they are safely tucked under her pillow. She believes they are not good enough (yet) for the world to read and fears that revealing them will expose her innermost feelings.
Creatives are also not very great at negotiating for their worth. A documentary on David Guetta – a wizard at mixing music and one of the most celebrated music Djs – reveald that he is not great at getting jobs for himself. His wife had to become his manager to find and negotiate jobs on his behalf. She knew his worth while he couldn’t see it.
The late Lucky Dube was a shy boy with a great voice when he started. His elder brother believed in his talent and would drag him to meetings to get him signed. His efforts saw Lucky Dube signed up by one of the top managements and he went ahead to become one of the best Reggae musicians I have ever known. Continue reading